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How to Promote Your Courses on Udemy Education 

How to Promote Your Courses on Udemy

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How to Promote Your Course on Udemy

This is the process I use for sending out my Udemy Promotions
With over 30 courses, it can be very time consuming

I group my courses into four related Groups
1. Entrepreneurship
2. Marketing
3. Online Business
4. Udemy Related Courses
Send Promotions out to students in these groups

Twice a Month per course
Group your promos so that students don’t get daily promo emails from you – 30 courses = they unsubscribe, Udemy monitors this and will penalise you.
Sending promos one course at a time means students will get too many promotional emails from you each month

1. Select the group of courses
2. Decide on Price, Number of Coupons Duration
⁃ Scarcity, time limit
3. Create Coupons in the course
4. Draft the announcement
⁃ Catchy title
⁃ Promo announcement
⁃ Add course names and links
⁃ Design Image
⁃ Sign of “Passport Picture”
5. Open Courses to send promotion to
6. Create Promo Message
⁃ 2 a month
7. Paste in Title
8. Paste in Announcement
9. Correct any formatting or pasting issues
10. Insert Promo Image at the top
11. Insert Photo image at the bottom
12. Remove offers where courses correspond to offers
13. Address Recipients – Cascasde System
⁃ Leave start date and end date blank
⁃ Include all students
⁃ Send to First Course but then exclude students from the first course in the address for every other subsequent promo annoucement so that students only get one email
⁃ Send to Second Course, excluding students in the first course and then exclude second course from all subsequent announcements
⁃ Carry on for the remaining set of announcements
14. Send Out the Promos

At the end of the Promo Period
Review Number of Sales of Each Coupon
Income generated from the Promo/change in Monthly Revenue figure

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